Category: Hotel loyalty
Learning to foster loyalty: the importance of a good email marketing strategy for hotels
Digital technology has radically changed the hotel industry. Although trends certainly come and go, one tool that remains essential for building long-lasting relationships with your customers is the newsletter. Google’s announcement that third-party cookies will disappear has put the focus back on the direct collection of data (first-party data) and its consequent use when producing […]
Attracting Generation Z to your hotel.
Being aware of who our customers are is key to ensuring successful sales in the medium and long term.
How to create a 100 % digital loyalty programme from scratch
Any hotel can create a system that fosters loyalty and rewards guests..
How to build customer loyalty in a hotel: 4 ways to boost it.
The ability to turn one-time guests into repeat customers is crucial to business success.
How to capture future traveller demand on your hotel web today
Understanding the current behavior of demand is key to develope a digital strategy with an eye toward the future.
Marketing actions to earn your guest’s loyalty
We know that although marketing represents a significant investment, the return you obtain is well worth the initial effort.
