Zafiro Hotels

Background

Goal

One of the chain’s key goals is building a brand where the sales strategy is guest-centric. That is why Zafiro needed to have an in-depth knowledge of its guests, in order to develop a direct and long-lasting relationship. The expected result is to create a hotel brand with a strong segment of loyal guests through the direct web channel.

Solution

Zafiro Hotels chooses Hotelinking as a technological tool to achieve its strategic plans.

What Zafiro expected from Hotelinking

• Generating a verified quality data base of the guests that visit the chain’s 12 hotels.
• Creating a direct link between the brand and each guest to foster loyalty.
• Divert frequent guest bookings from the commissioned channel to the direct channel.

Result

The project

On July 15th 2017 our team of engineers implement the WiFi module in all hotels. Zafiro had Aerohive as WiFi technology. The integrations team had to develop the specific connection with the Aerohive version that Zafiro use.

At the same time, the Customer Success team activated and configurated Hotelinking for each hotel with the options and automation rules specific for each hotel.

Some of them are:

• Welcome gift for each guest in the WiFi portal.
• Satisfaction automation during the stay.
• Automated delivery of post-stay online reputation emails.
• Integration with Zafiro’s booking engine, to link promotions promo codes and sales tracking.
• Automation of birthday greetings to each guest with a gift linked to the corporate web.

Within 15 days, 100 % of the hotels were already active with Hotelinking.

Hotelinking offers direct support both to corporate and hotel-based associates from the very moment it is implemented and throughout the years while they are with us. In the case of Zafiro, we trained 3 people at the corporate office and the 12 hotel General Managers.