Marketing
3:19 Min read
Which strategies work to increase traffic to your hotel website?
Traditional marketing strategies are no longer as effective as they once were. Now, most of our potential customers are on the Internet.
Marketing
2:26 Min read
What is brand awareness and how does it benefit your hotel?
Brand Awareness: this concept is what measures the popularity of a corporate brand.
Marketing
2:46 Min read
How a hotel CRM helps comply with the new data protection regulation.
The GDPR is the biggest change in data protection since 1995. And this new regulation particularly affects the hotel sector.
Marketing
2:40 Min read
Is your hotel prepared to apply the GDPR?
The new General Data Protection Regulation (GDPR) has certain implications for hotels’ online activities.
Marketing
3 Min read
Does your hotel know how to do email marketing without becoming boring?
Email marketing is an essential tool for your hotel. If well-executed, it can help you keep interest alive among your contacts.
Marketing
2:70 Min read
Marketing automation. What is marketing automation for hotels?
Marketing automation gives you greater control over the online actions implemented by your hotel.