Black Friday: Essential tools for an effective campaign.
Black Friday and Cyber Monday are two excellent days to boost sales.
Learning to foster loyalty: the importance of a good email marketing strategy for hotels
An effective email-marketing strategy builds guest loyalty through personalised messages, smart segmentation and valuable content, strengthening customer relationships and boosting direct bookings.
Is your hotel ready to cater to your guests’ new television consumption habits?
We analyse how shifts in guests’ content-consumption habits are forcing hotels to rethink their in-room TV offering: streaming access, robust WiFi and an intuitive experience are no longer optional.
First Party Data, the cornerstone of the hotel industry’s loyalty strategy
Strategic collection of owned guest data becomes the cornerstone of hotel loyalty: enabling effective segmentation, personalised communication and reduced dependency on intermediaries to boost direct bookings.
Loyalty Sessions: Infinite Strategy ends its Spanish tour with great success
The ‘Loyalty Sessions: Infinite Strategy’ tour concluded successfully in Spain, bringing together over 200 hoteliers in Mallorca, the Canary Islands and Benidorm to explore loyalty strategies, automation and technology that drive direct bookings.
Rafel Crespí Cladera (UIB and Cátedra Banca March de la Empresa Familiar): “Hotel companies have a large amount of information that can generate a lot of added value when managed properly.”
Rafel Crespí Cladera is Business Administration Professor at the UIB and Manager at Cátedra Banca March de la Empresa Familiar.
