Strategic collection of owned guest data becomes the cornerstone of hotel loyalty: enabling effective segmentation, personalised communication and reduced dependency on intermediaries to boost direct bookings.
The ‘Loyalty Sessions: Infinite Strategy’ tour concluded successfully in Spain, bringing together over 200 hoteliers in Mallorca, the Canary Islands and Benidorm to explore loyalty strategies, automation and technology that drive direct bookings.
Rafel Crespí Cladera is Business Administration Professor at the UIB and Manager at Cátedra Banca March de la Empresa Familiar.
Our GuestMaker Captive Portal solution designed for hotels allows you to turn every guest login into an opportunity: fast connection, instantly verified data, and direct integration with PMS/CRM to optimize loyalty.
In order to consolidate its presence in the Spanish market and its recent expansion in
Portugal, Latin America and the Caribbean, Hotelinking has appointed Manel López as
Head of Sales & Business Development.
Having your own databases and tools to collect user information on your hotel’s website will be crucial after this change in the game rules expected in 2024.
