Category: Interviews
Fermín Carmona (Hotelverse): “To reduce the use of intermediaries in bookings, it is essential that hotels understand their guests’ purchasing process.”
Fermín Carmona has more than 20 years of experience in the tourism sector and is now CEO and co-founder of Hotelverse, a technology company that aims to revolutionise the hotel room booking process and improve guests’ digital experience.
David Ezquerro (PUSHTech): “The post-stay phase is the most relevant one to disintermediate bookings and build customer loyalty.”
David Ezquerro is Chief Revenue Officer of PUSHTech, a company that has a CRM and an automated marketing, sales and management platform, which allows acquiring, segmenting, retaining and helping customers, through communications via email, push, chat and SMS.
Alicia Reina (AEDH): “Technology can make us more efficient if we know how to choose and implement it correctly and with common sense.”
Ibizan businesswoman and PhD in Tourism from the University of the Balearic Islands (UIB), Alicia Reina Escandell has more than 20 years of experience in the tourism sector in strategic and operational management. She is currently the president of the AEDH Baleares, an entity to which she has been linked since 2019.
Pancho Pérez (PaynoPain): “Protecting guest’s data and complying with PCI DSS regulations is fundamental if we are to guarantee a positive user experience.”
Pancho Pérez is Operations and Business Development Manager of PaynoPain, a fintech specialising in global payment coverage.
Pablo Laffitte: “As the pandemic comes to an end, we will see Chinese tourists who are interested in more than just cultural tourism.”
Pablo Laffitte is an expert in Chinese tourism and recently launched his own hotel industry marketing agency, which focuses specifically on this market.
Eduard Martín (MWC Barcelona): “Having a fast and reliable network will be a differentiating element for the hotel property.”
Eduard Martín is CIO and Director of Intelligent Connectivity at Mobile World Capital Barcelona.