Category: Interviews
Marta Jacob (UIB): “Tourists are increasingly seeking environmental attributes in accommodation.”
Marta Jacob has been a full professor in the Department of Applied Economics, University of the Balearic Islands, since 2009, and is the founder and driving force of the INTO Seminar.
Rubén Zamora (Mallorca Ç Collection): “Using technology simplifies many daily tasks, but always with people in the background who can add a warm touch.”
Rubén Zamora is the General Manager of Mallorca Ç Collection, the hotel management company behind El Llorenç Parc de la Mar 5* hotel.
Jaume Ordinas (Garden Hotels): “We want to set an example to encourage other companies to opt for sustainable initiatives.”
Jaume Ordinas is the comptroller of the Garden Hotels Group and coordinates the chain’s circular economy project, which has become a benchmark in the sector.
Xavier Idevik (DonDominio): “Having a good domain is a vital aspect. It’s the online identity of the company.”
Xavier Idevik is a Digital Marketing and Business Intelligence expert, currently working as Manager of DonDominio’s marketing department.
Rafael de Jorge (Growtur): “Investing in technology is just as important as training people to know how to use it.”
Rafael de Jorge is a great expert in marketing and innovation who has recently created a digital school of technology, creativity and ethics for the tourism sector.
Laura Rampérez (Inturea): “To know the most profitable traveller is essential to implement any experience branding.”
Laura Rampérez is CEO and co-founder of Inturea, a project that she has led for 5 years and has become a reference for tourism brands.