Success story

BLUESEA Hotels

Description

BLUESEA Hotels is a young Spanish hotel group based in Palma de Mallorca with hotels across Spain.

It offers a wide range of properties of different categories that meet the needs of their guests, from beach resorts to urban hotels. Their main destinations are the Canary Islands, Mallorca and mainland Spain’s coast.

Their business philosophy is offering holidays at affordable prices without compromising the quality of the service they provide at an unbeatable price.

If we want to make direct sales, we must know our guest. Hotelinking helps us to do so.

José Martínez
Marketing & Direct Sales Manager

Background

Goal

Among their main goals, BLUESEA Hotels, want to offer the best WiFi connection quality possible to their guests while maximising direct sales through their website. To achieve the latter, it is crucial to have an extensive database, to know their guests and to improve their experience while in-house.

Solution

BLUESEA Hotels took an interest in our solution to start collecting guest data to use it as soon as possible.

Hotelinking, through its NOC (Network Operation Center) service, offered the option of centralising all the chain’s WiFi networks under a sole supplier for their management as a whole.

It also provided its CRM to make the most of the large database they were going to create.

What BLUESEA Hotels expected from Hotelinking

To have one WiFi supplier only instead of many, given that since all hotels were not close to the others, it was unfeasible for one company alone to manage them all.
To generate a database containing the details of most guests staying in the hoteles.
To optimise tasks in the different receptions.
To gather information of guests about the surveys during the stay in real-time.

BLUESEA Hotels Pool

Result

The project

When we kicked the project off, we realised that without a proper database (in this case it was the WiFi network) to collect data, it wouldn’t be as effective as expected.

Our engineers got down to work to centralise all connections in order to have just one database with all the chain’s guests.

Besides, our Customer Success Specialists configured the main automatic features that Hotelinking offers in all hotels:

Satisfaction surveys while in-house.
Online reputation management.
WiFi loyalty programme.
Automated birthday greeting.
PRO services such as Data Match, Hotel CRM and NOC.

In April 2017, it was implemented in the first hotel, and currently the chain’s 23 hotels are all already working with us, providing service to over 4,200 rooms.

Value provided by Hotelinking

+358K
Records collected since its implementation
+37,3K
Surveys performed during the stay
+23
Hotels with unified wifi network

Other benefits provided:

Currently, around 5K records are collected weekly.
The wifi network has been improved, being a best practice in the sector, improving the infrastructures of each of the hotels.
Direct sales have increased from 2% to 12% in the last year.
Processes have been optimised and automated in the different hotel receptions.